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Microtel – the first international hotel chain to open in Boracay |
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| Home > News: Microtel – the first international hotel chain to open in Boracay | ||||||||||||
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Diniwid Beach Hotel Corp., Boracay franchise holder of the US-based Microtel chain, recently opened a 51-room Microtel Inn & Suites in Boracay, Aklan. The two-storey hotel offers double and suite accommodations, all with Chiropractic-approved beds and other features that Microtel standards are known for. But aside from that, this first-in-the-chain “Microtel resort” also has a swimming pool and restaurant in its prime beachfront location.
With the hotel’s island setting, the design of Microtel Boracay harmonizes with the beach ambience particularly in its furnishings, landscape design and with the incorporation of small balconies and individual pocket gardens outside some of the rooms. Microtel Boracay also has its own sewage treatment plant as part of its commitment to preserving the environment. “We are excited about bringing Microtel to Boracay Island. We are the first international chain hotel to open there!” said Jose Mari del Rosario, President of Microtel Inn & Suites (Pilipinas), Inc. (Philippine master franchise holder of Microtel). Commented Pato Gregorio, Chief Marketing Officer of Microtel, “We are proud to be part of Microtel’s international growth and to continue the brand’s expansion throughout the country. With 6 Microtels in the Philippines (Baguio, Tarlac, Cavite, Batangas, Boracay and soon to start construction in Davao), we hope to strengthen the position of Microtel as a top-of-mind brand in the tourism and hospitality industry in the country. Our thrust is to work with interested business partners to build more Microtels in the Philippines.” Microtel now has 290 properties open and under construction worldwide. Guests can enjoy membership in the MicroPass frequent guest program and earn a free night’s stay after just nine night stays at any Microtel. For the fifth consecutive year, the chain was ranked highest in guest satisfaction among economy hotel chains in J.D. Power and Associates’ 2002- 2006 North America Hotel Guest Satisfaction Study.
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